Simply put, Roblox has a large portion of social elements in its network. This virtuous cycle sustains Roblox’s network effect. And as more users join Roblox’s platform and potentially spend money on those games, it’s natural that developers are incentivized to create more engaging content. Are These The Top Health Care Stocks To Watch Right Now? Gaming Is Just Half The Storyįor those unfamiliar with the game, Roblox can easily attract new users and retain old ones. That’s understandable as people staying at home turn to video games for entertainment. The company attributes this acceleration to the pandemic. Roblox has seen its daily users skyrocket 85% over the past year, sending sales up 82% along with them. Now, the online gaming platform boasts tens of millions of games played by 32.6 million daily active users. Initially, Roblox had a user base of several hundred people. You could almost compare Roblox to Alphabet’s ( NASDAQ: GOOGL) Youtube, which relies heavily on independent content creators. The company has massive success today because it has a sticky and self-sufficient ecosystem. Unlike Electronic Arts ( NASDAQ: EA) and Take-Two Interactive Software ( NASDAQ: TTWO), Roblox users create games and play games created by other users. Are These The Best Stocks To Buy This Week? 4 Tech Stocks To KnowĪ Leading Gaming Platform You Don’t Want To MissĬEO David Baszucki and Erik Cassel founded Roblox in 2004 with a vision of connecting people through immersive 3D environments.
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